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Scientists May Have Developed The Whitest Paint Ever, A Counterpart To Ultra Black Material. The Paint Is Said To Reflect More Than 98% Of Sunlight; Unlike The Commercially Available Paints, Which Reflect 80% To 90% Of Sunlight. This Feat Is A Major Step In Energy Saving As 1% Of Reflectance Translates To 10 W.m-2 Less Sun Heat.

https://www.bbc.com/news/science-environment-56749105

Researchers hope their “ultra-white” paint can save energy by reflecting sunlight from buildings.